Avesta Agency is a Google Ads reporting dashboard for the advertisers we manage campaigns for. Our clients sign in at app.avesta-agency.com with the mobile number registered on their account and see the performance of their own Google Ads account — spend, clicks, impressions, conversions and campaign breakdowns — without needing a Google login of their own.

What the application does

Avesta Agency runs Google Ads campaigns for its clients from a Google Ads manager (MCC) account. This dashboard syncs the campaign data of the advertiser accounts under that manager once a day, stores it in our own database, and presents it to each client as an analytics panel showing only their own account. Campaign creation and structural changes are still made in ads.google.com by our team — the dashboard is for viewing and analysis.

It also protects prepaid clients from overspend: for accounts we bill on a prepaid basis, the application checks consumption periodically and pauses that account's campaigns and ad groups when the client's prepaid balance is used up.

What Google user data it accesses, and why

The application uses the Google Ads API with a single scope, https://www.googleapis.com/auth/adwords, authorised once by Avesta Agency's own Google account — the account that owns the Ads manager. Clients do not connect their own Google accounts to it.

The data it reads is Google Ads campaign, ad group, keyword and cost performance for the advertiser accounts under our manager account. It uses that data for two purposes only: showing each client the performance of their own account, and pausing campaigns when a prepaid balance runs out. It does not read Gmail, Drive, Analytics, contacts or any other Google service.

Avesta Agency's use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. We do not sell Google user data, do not share it with third parties, and do not use it to train generalised AI models.

Who uses it

The advertisers Avesta Agency manages Google Ads campaigns for, plus our own staff. It is not a public sign-up product: accounts are created by us for clients under contract, and a phone number that isn't one of our clients cannot sign in.

How we handle that data is set out in full in our Privacy Policy, and the terms governing our engagements are in our Terms of Service. Questions about the application: [email protected].